Video Marketing and Its Importance in Content Marketing

The importance of creating quality videos to promote your brand is non-debatable today. Not only do people prefer videos over plain text, but search engine crawlers also like them better! Did you know a video is 50 times more likely to rank on a SERP (search engine page result) than text?
So, within the gamut of Digital Marketing, what exactly is video marketing?
 In layman's terms, video marketing is the use of videos to promote your brand, product, or service in the digital world. The aim of video marketing is generally to increase engagement on digital and social channels.
Borrowing from a research study conducted by Hubspot, that surveyed people across multiple countries in the USA and Europe, people preferred video the most when it came to content consumption from brands that they support or like.